Author Bio

Kristen Prazenica

Communication Specialist of Siemens Financial Services

Kristen is a communication specialist at Siemens Financial Services (SFS), a division of Siemens AG. In this role, Kristen manages all externally facing US digital and social media properties and content curation. This includes content management and positioning for the company's regional website, managing the organization's organic and paid search advertising efforts and leading content development. Kristen advises and manages the SFS executive leadership team program online, which includes supporting two C-suite members with their online profiles (Twitter, LinkedIn). In addition to a focus in external social media, she supports the organization's corporate communication efforts. This includes all employee and executive communication in support of a regional CEO and his sales/leadership team. Kristen loves to write and finds curating content for employee audiences across newsletters, executive letters and internal social media to be one of the most rewarding and engaging elements to her job.

Prior to Siemens, Kristen completed an M.A. in Digital Communication from Rutgers University and spent two years as a Corporate Communication Graduate Fellow at Johnson & Johnson. In this role, she completed rotations in both their strategic organizational communication and media relations teams. Kristen has nearly six years of experience working across multiple industries for Fortune 100 brands, including healthcare, financial services, higher education and consumer products.

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