First National Corporation, the bank holding company of First Bank, hired W. Todd Ross as market president for the Roanoke Valley region in Virgina. Ross will be responsible for all lines of business banking and business development while partnering with other core functions, such as retail, treasury and mortgage banking.

“Todd’s experience clearly aligns with our culture and strategic commitment to growth in the Roanoke Valley region, including Botetourt and Roanoke counties, as well as Roanoke and Salem proper,” Scott C. Harvard, CEO of First National Corporation and First Bank, said.

Ross has more than 30 years of banking experience in the Roanoke Valley region, including leadership and production roles with several regional and local banks. Ross will lead First Bank’s strategic efforts in the market following the 2021 merger with the former Bank of Fincastle, including plans to expand in the Roanoke, VA, market.

“As a lifelong Roanoke native, I am excited about the opportunity to provide true community banking throughout the area. As a Virginia-based financial institution, First Bank understands what is important to our current customers and is eager to share those values with new customers.” Ross said. “While the banking industry in Roanoke is very strong and competitive, we feel the flexibility and efficiency that we provide are key aspects of how we do business. Our team of retail and commercial banking specialists are focused on delivering banking services with a personal touch and a commitment to service. I truly believe in the bank’s philosophy of there’s power in one. One banker, one customer, one smile, one kind gesture can all make a huge difference in our lives and our community.”

“We’re excited for the opportunity to build our banking company in Roanoke with Todd and our legacy team,” Harvard said.