GreatAmerica Financial Services promoted Brian Bjella to chief revenue officer, expanding his leadership role within the company. Bjella, who joined GreatAmerica in 2010, previously served as group president of Specialty Markets.

In his new position, Bjella will lead all revenue-generating business units at GreatAmerica. His responsibilities will include overseeing the Specialty Markets Group (Automotive, Construction, Direct Programs, Franchise, and Healthcare), Office Equipment Group, Connected Technology Group, and Platform Services (Portfolio Services Group and Advisory Services). Additionally, Bjella will ensure sales and marketing alignment, expanding his strategic influence.

“Brian’s proven leadership and successful track record of growing markets make him the ideal candidate to lead our corporate strategic growth and ensure end-to-end focus on our sales efforts,” Martin Golobic, CEO, GreatAmerica Financial Services, said. “Promoting him aligns with our long-term strategy to assemble a leadership team that not only embodies the industry’s top talent but also has the capability to elevate our customer commitment and drive growth into new markets.”

“I am honored to contribute to the continued development of the remarkable brand GreatAmerica has cultivated over the past three decades,” Bjella said. “The dedication of GreatAmerica team members, their unwavering focus on our customers, and the strength of our technology and financing platform make this company truly extraordinary. It is a privilege to serve such an exceptional team.”

Before joining GreatAmerica, Bjella was president and principal of Grandview,a small-ticket equipment finance lessor. He previously spent 11 years with Lyon Financial/US Bancorp Business Equipment Finance, holding various senior roles. He has also served as a board member and founding member of the National Equipment Finance Association.