Premier Truck Rental, a truck and trailer rental company, hired Jason Gold as chief operating officer.

Gold has a background in the equipment rental industry, having held leadership positions in rental organizations over the last 19 years, including Fabick Cat, BlueLine Rental, Caterpillar and RSC Equipment Rental. As the new COO, Gold will oversee Premier Truck Rental’s day-to-day operations for its facilities in Fort Wayne, IN, and Fort Worth, TX. Gold will also lead Premier Truck Rental’s field service, procurement and outside yard teams. He will be focusing on optimizing processes, enhancing productivity and fostering innovation.

“We’re excited to welcome Jason Gold to the PTR team. In Jason’s short time here so far, he already has us looking at PTR’s growth and scalability in a new, refreshing way. Jason has a quality that’s sometimes difficult to find: vision,” Adriene Horn, president, Premier Truck Rental, said.

“I am committed to steering PTR towards a new era of operational excellence,” Gold said. “My goal is to streamline processes while maintaining a steadfast commitment to quality at every level of the organization.”