Syndifi, an online syndication software provider built specifically for the equipment finance industry, promoted Alistair Canal to president.

Canal joined Syndifi in 2021 as executive vice president of marketing and sales and was promoted to chief growth officer in March 2022. He will be responsible for Syndifi’s global strategic direction, P&L management and overall day-to-day operations. Directing product development initiatives and scaling Syndifi’s market reach, resilience and bottom-line growth will also be part of Canal’s leadership role.

“Alistair has built a strong operational structure, corporate culture and a winning customer success formula for Syndifi, which has been paramount to our success,” Dan Michalek, founder and CEO of Syndifi, said.

After joining Syndifi in 2021, Canal began adding the necessary structure, processes and tools required to scale and grow the company. In his most recent position as chief growth officer, he played a pivotal role in developing and launching new platform innovations like Deal Pools and the upcoming release of ConnectiFi.

“Alistair has done a phenomenal job and proven to be a steadfast leader who has immersed himself in learning every facet of our business. It’s a privilege to call him our new president,” Michalek said.

For nearly two decades, Canal has earned leadership posts at multiple financial and compliance firms, including Bankers Healthcare Group, Promontory Financial Group and Live Oak Bank, where he co-launched the bank’s equipment finance division.

“Working with Dan and the Syndifi team has been a privilege and a lot of fun,” Canal said. “Together we are building a fantastic team culture, a stellar Syndifi community and transforming the industry we all love. I truly consider it an honor to take the helm as president of Syndifi.”