KeyBank’s 2024 Small Business Survey found that 65% of small business owners feel confident they could fund their operating expenses for one month with their cash reserves if an unexpected need arose.
Still, 37% of business owners anticipate that inflation will slightly increase their operating costs and 27% expect a significant increase in operating costs in the next 12 months. The top challenges small business owners anticipate this year are fluctuating sales/revenue (35%), delayed payments from clients/customers (29%) and high overhead costs (28%).
Despite these concerns, small business owners are well-adjusted and taking precautionary measures to protect their businesses and the employees and communities they serve. They are already implementing cost-cutting measures (32%), increasing cash reserves (30%) and exploring alternative financing options (22%). As one of the top indicators of financial resilience in the U.S., their actions could be the first signal of an improving economic environment.
“Running a business is not an easy task, and when coupled with uncertain economic conditions, rampant inflation and high interest rates, small business owners are faced with ambiguity,” Mike Walters, president of business banking at KeyBank, said. “Their resilience is a testament to years of weathering financial uncertainty, and with their confidence remaining strong, they’re able to power through the last leg of inflation and keep themselves on track for economic growth.”
Leaders Leverage Bank Relationships for Education and Resources
Banks are at a pivotal moment to help their small business clients navigate cash flow and business operation concerns—and small business owners are turning to them for advice. The top three pieces of advice owners have received are: cut costs by reducing discretionary spending (34%), establish an emergency fund (22%) and diversify revenue streams by introducing new products or services (20%).
While more than half (52%) of small business owners are confident that their banks understand their cash flow concerns, almost 20% are unsure if their banks do so — pointing to an opportunity for banks and business owners to expand their relationships.
“In times of uncertainty, trusted advice from qualified professionals can be a lifeline for business owners, but many may not be aware of the advice and solutions their relationships with their bankers can provide,” Walters said. “Bank services extend beyond just traditional checking and savings accounts to cash flow and credit solutions. Maintaining a strong relationship with your bank can lead to uniquely tailored strategies.”
Fraud Becomes a Watchpoint
As business operations have become mainly digital, fraud has become a pain point among small business owners who are most concerned about payment fraud, such as unauthorized transactions or unauthorized electronic fund transfers (44%), followed by identify theft (37%), malware and ransomware attacks (28%) and phishing and email scams (27%). Fraud prevention has become a focus for small business owners who continue to be vigilant of evolving fraud tactics and implement preventative measures to stop potential future attacks.
Navigating the U.S. Presidential Election
An election season creates a period of unease amongst Americans, and for business owners, “political noise” is magnified as potential policy changes could affect their business directly. While preparing for uncertainties, the top policy changes most owners are paying attention to are taxation (38%), employment and labor laws (25%) and healthcare policies (25%). Small businesses are the key to the country’s economic health, and while they currently feel confident, owners are keeping a close eye on potential policy changes.
