Katerina Jones, chief marketing officer, and Kirsten Babb, fleet procurement manager, both belonging to Fleet Advantage, an innovator in specialty financing, fleet data analytics, fleet management services and life cycle cost management, were recognized as recipients of the Food Logistics and Supply & Demand Chain Executive 2024 Women in Supply Chain Award.
Jones was honored as a Trailblazer, paving the way for women in logistics, while Babb was recognized as a Rising Star for her achievements and vision shaping the supply chain.
Since joining Fleet Advantage in 2014, Jones has been instrumental in shaping Fleet Advantage’s strategic marketing initiatives and strengthening the company’s influence within the supply chain industry. Her leadership has driven Fleet Advantage’s success.
Additionally, Jones’ commitment to fostering a more equality-driven and collaborative workplace has made her a trailblazer for diversity within Fleet Advantage. Over her tenure, she has championed women in the workforce by encouraging their participation in award nominations, speaking engagements and company leadership roles. This marks her fourth recognition as a Women in Supply Chain award recipient, following previous honors in 2020, 2022 and 2023.
With over seven years of experience, Babb has made her mark in the transportation and supply chain industries through her technical expertise, leadership and forward-thinking initiatives. As a fleet procurement manager for Fleet Advantage since July 2023, Babb has overhauled key procurement processes, including reducing time-to-customer delivery by 30%, streamlining trailer OEM documentation and enhancing customer satisfaction. Her technical proficiency in class 8 tractor and trailer components, alongside her commitment to sustainability, has driven operational excellence at Fleet Advantage. Notably, Babb has played a vital role in supporting $500 million in lease originations and achieved her Certified Transportation Professional accreditation in 2024.
Babb is also dedicated to promoting diversity within the industry, mentoring women in roles such as mechanics and drivers, and fostering a supportive work environment at Fleet Advantage. Her involvement in the Women in Trucking Association’s Mentor Match Program and her upcoming induction into the American Trucking Association’s technology and maintenance council’s “leaders of tomorrow” class of 2027 further underscore her commitment to leadership development.
“Katerina and Kirsten exemplify the leadership, expertise and commitment that define Fleet Advantage,” Brian Holland, president and CEO of Fleet Advantage, said. “Their dedication, vision and innovative approaches not only drive Fleet Advantage forward but also set a powerful example for women across our industry. We are incredibly proud of their contributions and the impact they’ve made in advancing diversity, innovation and excellence within our organization and the industry as a whole.”
