Ricardo “Ricky” Ríos, chief operating officer of Commercial Equipment Finance (CEFI) since 2018, has been appointed president in addition to maintaining his role as chief operating officer. Ricardo Rios Sr., who has served as CEFI’s president since its inception in 2009, will continue his instrumental role as CEO and chairman of the board.
“Throughout his 13 years with CEFI, in his many roles, Ricky has demonstrated the ability to accelerate growth while implementing operational efficiencies and innovation,” Rios Sr. said. “The combination of his experience and strategic vision makes this a purposeful appointment to continue CEFI’s trajectory into an era of success, digitalization and expansion.”
