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Solifi Solutions Contribute to Rosenthal’s Expansion into Equipment Finance

byBrianna Wilson
February 12, 2025
in EF News
Reading Time: 1 min read
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Rosenthal & Rosenthal, a private commercial finance firm, implemented equipment finance solutions by Solifi, a global fintech software partner for secured finance.

Rosenthal sought a solution to meet the growing demand for short-term working capital alongside equipment financing from a single provider. To address this need, Rosenthal has leveraged Solifi’s solutions to expand and diversify its alternative financing offerings.

“Given our deep knowledge of equipment finance and our long-standing relationship with Rosenthal, we were able to quickly and effectively deliver a solution that streamlines its expansion,” Brant Griffith, vice president, sales and account management at Solifi, said. “Supporting Rosenthal’s continued growth into new areas has been an exciting opportunity, and the rapid implementation speaks to the expertise and dedication of our team.”

Following the acquisition of Accord Equipment Finance, Rosenthal required a reliable solution that could be implemented quickly to migrate existing contracts and integrate new operations. Solifi delivered the solution within an eight-week timeline, going live two days ahead of schedule.

“We are thrilled to broaden our partnership with Solifi as we work to achieve our growth objectives,” Steven Chang, senior vice president, client accounting manager at Rosenthal, said. “The familiarity between our teams made this transition smooth, and we’re confident that this project will help us further solidify our position as a comprehensive financing provider.”

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