Republic Bank & Trust launched Time to Thrive. For the first time in a decade, Republic is refreshing its branding with a new tag line and marketing campaign.
“Republic Bank exists to enable our clients, company, associates and the communities we serve to thrive; it’s the cornerstone of our mission and foundational to the work we do each and every day,” Logan Pichel, president and CEO of Republic Bank, said. “Giving back has been, and will always be, part of Republic Bank’s DNA. Time to Thrive reflects our ongoing mission and commitment to our clients, associates, community and company. Republic Bank is here for you.”
In partnership with advertising agency BUNTIN and full-service strategic communications firm C2 Strategic Communications, Republic is launching the first phase of a multistage marketing campaign. The new brand campaign, Time to Thrive, launched across multiple channels, including linear and streaming television, paid social and out-of-home placements. Additional elements — such as print, radio and organic social — will roll out shortly thereafter.
Later this year, Time to Thrive will expand through various activations, including brand stunts and strategic sponsorships designed to bring the campaign to life in engaging and memorable ways. The Thrive message will also be integrated across key Republic Bank offerings, including HELOC, Private and Professional Banking and more to follow.
“Our evolved brand direction perfectly encapsulates Republic’s mission, underscoring the importance of the community relationships the Bank has established, nurtured and helped thrive since our founding,” Courtney Eder, senior vice president, chief marketing officer for Republic Bank, said. “We’re excited to launch this campaign publicly and look forward to continuing to help enable our clients, company, associates and the communities we serve thrive in ways that are unique to them. It’s certainly Time to Thrive.”
