Equipment sellers using the APPROVE platform now have access to a Marketing Hub designed to help them attract more customers and increase close rates. This new resource tackles a common challenge in the equipment finance process—sellers’ hesitation to discuss financing, despite the fact that 82% of equipment buyers used financing in 2023, according to the Equipment Leasing & Finance Foundation.
“Educating equipment buyers about the benefits of financing can be a powerful boost to the sales process, but many vendors are reluctant to talk about it,” Robert Preville, founder and CEO of APPROVE, said. “We recognize that many of the small- to medium-sized equipment vendors we work with don’t have the resources for a dedicated marketing staff or lengthy sales training. We aim to be a partner in helping them achieve strong sales gains with the teams they already have in place.”
