Priority Capital, a provider of equipment financing, working capital and franchise lending solutions, appointed Robyn Kennedy DeSocio as vice president of marketing. DeSocio will be responsible for the company’s marketing strategy, brand development and growth initiatives, strengthening market positioning, leading demand generation and optimizing marketing operations as Priority Capital enters its next phase of expansion.
With over 15 years of experience in strategic marketing and brand growth for startups and growth-stage companies, DeSocio brings a proven track record in shaping impactful marketing strategies that fuel expansion. Known for her creative approach to storytelling and ability to translate complex business offerings into clear and compelling narratives, she has helped organizations build visibility, trust and measurable growth across diverse industries.
“Robyn’s appointment marks an exciting step forward in Priority Capital’s journey,” Steve McCabe, president and CEO of Priority Capital, said. “Her ability to align marketing strategy with business objectives, while empowering teams to deliver results, will be instrumental as we continue to expand our reach and impact.”
DeSocio said, “I am thrilled to join Priority Capital and help lead the team into its next phase of growth. By focusing on strategic initiatives, team collaboration and elevating our brand presence, we have a tremendous opportunity to strengthen Priority Capital’s role as a trusted partner for businesses nationwide.”
