F&M Bank, an Archbold, Ohio-based bank owned by Farmers & Merchants Bancorp, appointed Amy Cover to chief marketing and experience officer (CMXO). In this expanded role, Cover will continue to lead the bank’s marketing and brand initiatives while overseeing customer experience and internal communications to ensure a consistent, meaningful connection between F&M’s brand, employees and customers.
“Amy has been instrumental in shaping how F&M tells its story and engages with our communities,” Lars Eller, president and CEO of F&M Bank, said. “Her leadership and creativity have helped us bring our mission of nurturing lasting relationships to life. This expanded role reinforces our commitment to making our mission a reality for both our customers and our employees every day.”
As CMXO, Cover will lead strategies that integrate marketing, customer experience (CX) and employee experience (EX) to strengthen F&M’s brand alignment across all touchpoints. She will also oversee internal communications.
Cover joined F&M Bank in 2009 and most recently served as the company’s senior vice president | chief marketing officer. She has been a driving force behind the bank’s growth, digital transformation and community engagement efforts. Under her leadership, the marketing team has delivered award-winning campaigns, strengthened brand consistency and elevated the bank’s visibility across its Ohio, Indiana and Michigan markets.
“I’m deeply honored to take on this role and continue advancing F&M’s mission,” Cover said. “Our focus on creating positive experiences for both customer and employee is what makes us unique. Every interaction is an opportunity to nurture relationships and strengthen the communities we serve. I’m excited to keep building on that foundation.”
