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Irontrax Launches Online Equipment Auction Services in Partnership with AuctionTime

This new offering marks an expansion of Irontrax’s capabilities, enabling clients to access a broader buyer base and bidding environment for heavy equipment, trucks and other machinery.

byBrianna Wilson
November 7, 2025
in Companies, EF News
Reading Time: 1 min read
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Irontrax, a national company in equipment appraisal and asset remarketing, launched its new online equipment auction services in partnership with AuctionTime, a digital auction platform.

This new offering marks an expansion of Irontrax’s capabilities, enabling clients to access a broader buyer base and bidding environment for heavy equipment, trucks and other machinery. By leveraging AuctionTime’s robust online infrastructure, Irontrax can now provide a streamlined and transparent auction experience, combining decades of valuation expertise with cutting-edge technology.

“We’re excited to offer a new, efficient way for our clients to monetize their equipment,” Joe Santora, president of Irontrax, said. “Partnering with AuctionTime allows us to extend our services from traditional sales and appraisals into the dynamic world of timed online auctions, while still providing the personalized service and accuracy we’re known for.”

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