Maxim Commercial Capital added Donald S. Cosenza, CLFP, as senior vice president, business development. Cosenza brings more than 25 years of senior-level sales and marketing experience at national financial services firms to Maxim, where he will lead the company’s national referral partner marketing strategy.
“Bringing Don aboard is a key accomplishment for our firm,” Michael Kianmahd, CEO of Maxim, said. “His deep experience and proven success in the equipment finance industry are vital attributes to help propel Maxim to the next level and achieve our vision of becoming the nation’s preeminent alternative lender to small and mid-sized businesses.”
Cosenza previously served as chief marketing officer of North Mill Equipment Finance (NMEF) for eleven years, where he built a partner program resulting in relationships with hundreds of referral agents and banks nationwide, established NMEF’s brand and developed and managed all marketing communications platforms. Previously, Cosenza was vice president of marketing for UnitedHealthcare’s national accounts and served as an E-commerce leader for GE Capital’s factoring business.
“I am excited to join Maxim at such a pivotal moment in the organization’s growth trajectory,” Cosenza said. “The company’s strong leadership, experienced and committed team members, and well-defined strategic plan together provide an exceptional platform to serve the growing needs of small and mid-sized businesses. I am eager to cultivate initiatives to strengthen our market presence and establish a new standard of excellence in the industry, and to reconnect with industry colleagues in the broker and banking communities, many of whom I consider to be personal friends.”
