Concord, which provides credit administration servicing and software for specialty finance markets, launched a unified brand as Orion First transitions to Concord. The company also named Matt Agronin as its first chief marketing officer and appointed managing directors to lead its consumer and commercial businesses.
The brand unification brings Concord’s consumer and commercial capabilities under one name and one operating model. Orion First’s commercial lending expertise, client relationships and team now operate as Concord. The company also launched concordfinance.com, a new domain reflecting its expanded scope.
“We built this brand to match how clients work with Concord today,” Dhruv Vakharia, CEO of Concord, said. “We pair experienced servicing teams with purpose-built software. We support consumer and commercial portfolios with the controls, reporting, and execution discipline investors expect. The unified brand makes that clear.”
Reporting to Vakharia, Agronin led the brand unification effort as his first initiative with the company. Agronin brings more than 20 years of marketing and growth leadership experience. Most recently, he served as chief growth and marketing officer at Ubiquity Global Services. Earlier in his career, he held marketing leadership roles at Amazon Advertising and Verizon.
“Matt is building a dedicated marketing function that sharpens our message and expands our reach,” Vakharia said. “His experience scaling complex B2B businesses fits our next stage of growth.”
Agronin added, “Concord has a story the market hasn’t fully heard: operational expertise, modern software and now commercial lending capabilities, all under one roof. My job is to make sure the right people hear it.”
Concord also appointed dedicated leaders for its two primary business lines:
- Shaun O’Neill, Managing Director, Consumer.O’Neill has been with Concord for more than 25 years and has served in roles of increasing responsibility, including chief revenue officer and president and chief strategy officer. He leads consumer relationships across multiple specialty finance segments.
- Quentin Cote, Managing Director, Commercial.Cote served as president of Orion First prior to its acquisition and brings deep expertise in equipment finance and specialty finance. He holds a master of science in management from MIT Sloan School of Management and an undergraduate degree from Dartmouth College. He leads commercial relationships including equipment lease servicing, small business lending and commercial portfolio management.
“Consumer clients work with the same teams and the same standards they’ve always counted on,” O’Neill said. “What changes is what’s behind them: a broader platform, stronger technology and a dedicated leadership structure built to grow each business on its own terms.”
Cote added, “Orion built its reputation by delivering for commercial finance companies over more than two decades. That expertise is now part of something larger. Our clients keep the people they trust, and gain Concord’s servicing scale, controls and software.”
