First Western Equipment Finance (FWEF) has named Adam Ohme senior vice president of operations, a strategic hire as the company deepens its investment in vendor finance operations.
Ohme will lead FWEF’s operations strategy and execution, with a focus on process improvement, technology and the vendor and customer experience. He joins FWEF with experience leading operations across underwriting, funding and related commercial finance functions, most recently serving in an operations leadership role at Channel. Ohme is also a Stripes Leadership Program graduate.
“Joining First Western represents a strategic decision rooted in both opportunity and purpose,” Ohme said. “The firm’s clearly defined market niche, combined with a strong commitment to a customer-first philosophy, allows for the delivery of meaningful value while supporting disciplined, sustainable growth.”
Fred Kuhnen, general manager of FWEF, said, “Adam has the temperament and real-world experience to lead FWEF operations toward a better toolset. His ability to think strategically while staying close to where transactions actually occur will help our team serve customers with less friction and a better overall experience. FWEF has delivered consistent growth and profitability by building our business around personal service and strong relationships. We believe the next step is pairing that foundation with the right technology and operational improvements to give our team better tools with which to serve our customers and vendor partners.”
