CoreTech Leasing, an independent technology and equipment lessor, added Denisse Machuca as marketing systems and growth architect. In this role, Machuca will be responsible for building CoreTech’s in-house content function and marketing infrastructure, establishing repeatable systems designed to fuel the firm’s continued growth trajectory.
Machuca brings a strong background in strategic marketing and digital transformation to the role, holding an MBA from the University of California, Irvine (UCI) and a bachelor’s degree in marketing from the University of California, Riverside (UCR). Her expertise will enhance CoreTech’s relationship-driven approach.
“We are excited to welcome Denisse to the CoreTech team,” Scott McFetters, founder and CEO of CoreTech Leasing, said. “Her deep expertise in building scalable marketing systems and driving digital transformation aligns perfectly with our growth strategy. By strengthening our internal infrastructure, she will help us continue to deepen our client relationships and share our industry expertise.”
Machuca said, “I’m thrilled to join CoreTech at a time of such dynamic growth. CoreTech’s commitment to client relationships provides a fantastic foundation. I look forward to building repeatable, high-impact systems that highlight CoreTech’s expertise and support our clients throughout their strategic planning processes.”
