Transportation Equipment Network (TEN), a full-service trailer lessor in North America, renting, leasing, financing and maintaining semi-trailers, appointed Daniel Incandela as chief marketing officer.
Incandela brings more than 20 years of marketing leadership experience, having served as CMO at organizations ranging from high-growth startups to global enterprises, including Reachdesk, Terminus, Conga and Return Path. His work has contributed to three acquisitions, one IPO, and multiple successful funding rounds. Incandela also previously led global brand and digital marketing at Salesforce and directed online strategy for the Indianapolis Motor Speedway.
“Daniel has spent more than two decades helping companies grow by building their brands around what customers actually care about,” Hooman Yazhari, CEO of TEN, said. “He puts people first, building strong teams grounded in research, and has brought that same approach here over the past six months. Daniel will play a key role in making TEN the first name customers think of as we continue to scale our fleet and services.”
For the past six months, Incandela has served as interim leader of TEN’s marketing team. In his permanent role, Incandela aims to build on TEN’s strong reputation and loyal customer base, while positioning marketing as a direct contributor to the company’s revenue growth. He will work hand in hand with the sales team and ensure customers have an exceptional experience at every interaction.
“I have worked with a lot of companies, and I chose to stay on with TEN because the team here is exceptional and there is a clear path to building one of the most trusted brands in the industry,” Incandela said. “TEN has a story that deserves to be told more broadly, and my focus is building a brand that matches the quality of the service our team delivers every day.”
Courtney Shaffer Lovold, chief commercial officer at TEN, added, “In the time that we’ve worked together, Daniel has already shown how much he cares about our customers and is genuinely curious about learning what matters to the fleets we serve. With his experience, we’re well positioned to bring our marketing and sales teams even closer together as we grow across North America.”
Incandela is known for aligning marketing, sales and leadership around a single story that drives growth. He is StoryBrand Certified and a Strategic Communication Management Professional (SCMP).
