2024 Monitor Top Women in Equipment Finance: Lorraine Reynoso, Director of Operations and Servicing, Crossroads Equipment Lease & Finance

by Monitor Staff Nov/Dec 2024
“Be bold and use your voice. Never be afraid to speak up and take a stand on what you truly believe in. Progress only happens when everyone has a seat at the table."

 

Lorraine Reynoso
Director of Operations and Servicing
Crossroads Equipment Lease & Finance

Lorraine Reynoso began her career in equipment finance with Crossroads Equipment Lease and Finance in 2013. Starting as a specialist in one of Crossroads’ specialty divisions, she focused on connecting large fleets with both equipment and owner-operators. Over the years, she gained extensive experience across nearly every department, including accounting and operations.

Reynoso’s career progression is a testament to her overall abilities, with her leadership skills ultimately gaining her a supervisory role, which progressed to a management role and, most recently, to a director-level position.

Reynoso defines success through the elevation of her employees. She takes pride in helping others achieve their goals, advocating for their development and promoting from within. Her dedication is evident in her notable achievements at Crossroads, which include significantly reducing delinquency rates during a transportation recession, overhauling the company’s back-end system, implementing systems to streamline processes, focusing on a customer-first approach, cross-training four departments, creating reporting structures for data-driven metrics that improve visibility and graduating from the prestigious STRIPES Leadership Program.

“Lorraine is a unique and invaluable member of our industry because she exemplifies a perfect balance of leadership, expertise and empathy,” Suzann Fakhoury, vice president of operations at Crossroads, says. “As our director of operations and servicing, she not only ensures that the company runs smoothly but also brings a customer-first mindset that consistently drives exceptional service quality. What truly sets Lorraine apart is her investment in her people. She deeply cares about the personal and professional growth of her team, constantly training and mentoring others. By fostering an environment where everyone feels supported and empowered, Lorraine has significantly improved team morale and productivity. Her mentoring has helped many of her direct reports advance in their careers, benefiting both the company and the individual.”

Reynoso envisions her legacy as one of empowerment and growth. She strives to create an environment in which individuals feel valued and capable of achieving their full potential. She believes true leadership is measured by the success of others and aims to leave a lasting impact by fostering a culture of excellence and support within her team. By prioritizing mentorship, Reynoso ensures that those she guides are not only well-prepared to tackle current challenges, but are also equipped with the skills and confidence needed for future opportunities or hurdles.

Her commitment to personal and professional development extends beyond just training; Reynoso actively encourages open communication, collaboration and continuous learning. She takes the time to understand the unique strengths and aspirations of her team members, helping them identify their goals and providing the resources necessary to reach them. This nurturing approach cultivates a sense of ownership and accountability, empowering her colleagues to take initiative and make meaningful contributions to the organization.

Through her efforts, Reynoso hopes to inspire future leaders in the equipment finance industry, encouraging them to embrace a similar commitment to mentorship and growth. She envisions a workplace culture where every individual feels empowered to succeed, fostering a ripple effect of positive change that extends far beyond her tenure.

Reynoso’s professional mission is clear: to break barriers, to lead by example and to nurture the next generation of equipment finance professionals. She is passionate about creating opportunities for growth, not just for herself, but for everyone around her, paving the way for a brighter future in the industry. •

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