Director, Sales Support Operations
GreatAmerica Financial Services
Linzey Brunton, Director of Sales Support Operations at GreatAmerica Financial Services, exemplifies the dynamic leadership shaping the future of equipment finance. Since joining the company in 2013, Brunton has risen from frontline operations to creating and defining her current role — overseeing people, processes and technology across more than 75 team members. Her career path reflects a bold mix of initiative, relationship-building and a deep commitment to organizational growth.
Brunton’s leadership philosophy is grounded in her farm family upbringing, where early responsibility instilled her with grit, resilience and a strong sense of purpose. Today, she leverages those roots to cultivate a culture of opportunity at GreatAmerica — empowering team members, mentoring future leaders through the company’s Building Great Leaders program and championing continued education. She’s passionate about her work with the newly created University of North Texas mentorship program.
Her influence extends beyond internal operations. As a Certified Leasing and Finance Professional with an MBA in Organizational Leadership, Brunton is a visible force in the industry, contributing thought leadership at conferences and advocating for a human-first approach in a technology-driven landscape. “Our business thrives on how we make people feel, which is what they remember,” she says, underscoring her belief in balancing innovation with authentic connection.
Brunton is particularly passionate about attracting the next generation of talent. She pushes the industry to move beyond status quo thinking, calling for greater visibility, personal development and a renewed focus on purpose-driven work. By aligning people development with forward- thinking strategy, Brunton is not only leading at GreatAmerica — she’s helping to redefine what leadership in equipment finance looks like for the next generation.
“Our business thrives on how we make people feel, which is what they remember. The biggest opportunity lies in creating environments that attract high-caliber talent and driving continuous growth while honoring our core values…”
