Erica Blundo is a director of marketing at Regents Capital with more than 14 years of B2B marketing experience and deep product and technical expertise in the equipment leasing and financing industry. Leading her department with an orientation to driving outcomes and profitable growth, Blundo heads the development and execution of the company’s integrated marketing strategy, driving all brand awareness and lead generation campaign execution across email, social media and other digital platforms.
VISION FOR THE FUTURE:
“Emerging technologies, embracing diversity and opening the industry to attract people from a variety of backgrounds will reshape our industry. Continuing to harness disruptive technologies and welcoming diverse mindsets will transform how organizations in the equipment finance sector deliver services.”
Blundo joined Regents Capital in its infancy in 2014 and is proud to be a part of the firm’s growth story. Being equally as analytical as she is inventive, she leads sales and marketing software implementation, directs digital marketing and SEO strategies, optimizes inbound lead generation and, most notably, led the development of a new brand and division in 2020 based on the growing demand for working capital solutions. Her aspiration is to continue leveraging technology, data and strategic collaboration to expand marketing strategies to meet changing market and competitive conditions.
“Erica is a multi-faceted marketing professional who flawlessly merges technical mastery with creative vision. She has taken the most complex marketing systems and seamlessly woven them into the fabric of our equipment finance company. She is consistently looking for new ways to innovate our business and build connections with clients,” Don Hansen, CEO of Regents Capital, says. “Her professional accomplishments aside, Erica is the most selfless and caring person I know. We are blessed to have her on our team.”
From a leadership perspective, Blundo believes in a culture of innovation and inspiration, encouraging collaboration and an open exchange of ideas. Prior to joining Regents Capital, she was a marketing project manager and led multiple cross-departmental teams and managed the implementation of highly visible marketing initiatives. Blundo innately understands the importance of building meaningful relationships and is personally committed to mentorship and providing career development learning opportunities to others. Blundo’s professional profile is shaped by a relentless work ethic and an open-minded approach to problem solving that she hopes elevates those around her.
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