Author Bio

Deborah Reuben

CEO & Founder of TomorrowZone

Deborah Reuben, CLFP, is is CEO and founder of TomorrowZone, an innovative consulting firm bringing forward-thinking insights and original ideas to help companies adopt digital, gain efficiencies and design roadmaps for the future. She holds many industry leadership positions and authored The Certified Lease & Finance Professionals’ Handbook 6th-9th editions. Learn more at
tomorrowzone.io.


Posts by Deborah Reuben

Courage, Curiosity & AI: Innovation Leader Tools for 2025 and Beyond

Innovation isn’t just about the latest AI tools or shiny tech breakthroughs. Sure, technology is important, but the real drivers of lasting, meaningful change? It’s us — our curiosity, our courage and our humanity. Over the past year, I’ve had... read more

Human-Centric Innovation: Leading AI Adoption with Emotional Intelligence — An Interview with Jen Croneberger

You’ve heard the buzz. You know that artificial intelligence (AI) is reshaping industries — ours included. Whether you’re attending conferences, reading reports or discussing strategies with your team, AI is always at the forefront. As a leader in the equipment... read more

AI Without the Overwhelm: An Interview with Rohan Marfatia

Getting practical value from AI is a hot topic in our industry. Many don’t know where to begin. How might leaders get past the overwhelm to take on this exciting technology to successfully adopt and extract value from AI? To... read more

Future Readiness Powered by Leadership: An Interview with Bob Rinaldi

Leadership in the equipment leasing industry, like many others, requires adaptability, continuous learning and a strong focus on collaboration. How can leaders leverage their experiences to optimize profitability and scalability and stay ahead? What does it take to lead a... read more

Mindset Shifts And Operating Model Transformation: An Interview With Jen Swanson

Too often digital transformation initiatives fail to deliver their intended value. Digital transformation is an industry imperative; however, some analog world leadership styles don’t directly translate to digital success. How might leaders evolve to succeed with digital transformation? To learn... read more

AI is a Tool For The Curious Mind: An Interview With Rafe Rosato

An audience poll at Converge 2023 revealed that most equipment finance leaders view innovation as imperative for the industry. Many companies are either planning or in the process of digital transformation initiatives. Innovation means change. Change often triggers fear. A... read more

Beyond the Stage: A Speaker’s Guide to Conquering the Fear Factor An Interview with Chris Cummins

Surprisingly, a McKinsey study on what holds back innovation revealed 85% of executives interviewed, said fear often or always holds back innovation efforts.[1] It may sound mind blowing, but 90% of them are doing nothing to allay these fears. Whether... read more

Gen Z & Gen AI: Building the Future with the Future – An Interview with Marti Grimminck

Embracing innovation and crafting a brighter future demands more than our own perspectives. How can we break free from entrenched biases and infuse new vision into our journey? In our quest for answers, I had the privilege of speaking with... read more

Innovating Change By Design: An Interview With Sobat Khawaja & Brooke Foster

The phrase, “the only constant in life is change” seems cliché, but it’s also true. Whether planned or not, change can be overwhelming, especially in equipment finance teams working on digital transformation initiatives to boost profitability and avoid being left... read more

Achieving Remarkable, Consistent Revenue Growth with Sales Un-Training

Renowned futurist Alvin Toffler wrote, “In the 21st century, illiteracy won’t result from an inability to read and write, but from a failure to learn, unlearn and relearn.” Leaders are challenged to build culture and enhance performance in a rapidly... read more

Lights, Camera, Action! Connecting The Dots With Bill Stainton

Whether it’s equipment finance or comedy writing, diversity of thought and diversity of input help us to connect the dots in new and interesting ways. Unconventional ideas can lead to breakthrough thinking and tangible value creation. Now, more than ever,... read more

Shaping the Future: Innovating Student Outreach

Innovation is key to building a better future, but how do we ensure we have the workforce to support it? Many of us fell into our careers in equipment finance by chance, but what if we could change that? What... read more

Shooting for ‘Kryptonite-Proof’ Innovation: An Interview with Jennifer Martin

Innovation is about so much more than technology. It is critical to get the human side right if we want to move beyond “innovation theater” to execute real transformations, deliver value and improve the human experience. Do you create conditions... read more

The Playmaker Mindset – an Innovation Superpower: An Interview With Jeff Rogers

Equipment Finance leaders and teams often struggle to move beyond incremental improvement and genuinely innovate. I sat down with bestselling author, award-winning television host, speake and improv guru Jeff Rogers to learn how we can spark innovation with the “Playmaker... read more

Lessons from Pro-Sports Psychology: How Inclusion and Belonging Enable Innovation, An Interview with Jen Croneberger, Culture Change Consultant

There’s much talk about the need for innovation and focusing on well-being in our teams. But what does that look like day-to-day? What if we bring those two ideas together and focus on the human side to create safety to... read more

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