Author Bio

Deborah Reuben

CEO & Founder of TomorrowZone

Deborah Reuben, CLFP, is CEO & Founder of TomorrowZone, a technology strategy consulting firm specializing in advising leaders who want to make smarter decisions today and create a resilient and more profitable tomorrow.

Posts by Deborah Reuben

Innovating Change By Design: An Interview With Sobat Khawaja & Brooke Foster

The phrase, “the only constant in life is change” seems cliché, but it’s also true. Whether planned or not, change can be overwhelming, especially in equipment finance teams working on digital transformation initiatives to boost profitability and avoid being left... read more

Achieving Remarkable, Consistent Revenue Growth with Sales Un-Training

Renowned futurist Alvin Toffler wrote, “In the 21st century, illiteracy won’t result from an inability to read and write, but from a failure to learn, unlearn and relearn.” Leaders are challenged to build culture and enhance performance in a rapidly... read more

Lights, Camera, Action! Connecting The Dots With Bill Stainton

Whether it’s equipment finance or comedy writing, diversity of thought and diversity of input help us to connect the dots in new and interesting ways. Unconventional ideas can lead to breakthrough thinking and tangible value creation. Now, more than ever,... read more

Shaping the Future: Innovating Student Outreach

Innovation is key to building a better future, but how do we ensure we have the workforce to support it? Many of us fell into our careers in equipment finance by chance, but what if we could change that? What... read more

Shooting for ‘Kryptonite-Proof’ Innovation: An Interview with Jennifer Martin

Innovation is about so much more than technology. It is critical to get the human side right if we want to move beyond “innovation theater” to execute real transformations, deliver value and improve the human experience. Do you create conditions... read more

The Playmaker Mindset – an Innovation Superpower: An Interview With Jeff Rogers

Equipment Finance leaders and teams often struggle to move beyond incremental improvement and genuinely innovate. I sat down with bestselling author, award-winning television host, speake and improv guru Jeff Rogers to learn how we can spark innovation with the “Playmaker... read more

Lessons from Pro-Sports Psychology: How Inclusion and Belonging Enable Innovation, An Interview with Jen Croneberger, Culture Change Consultant

There’s much talk about the need for innovation and focusing on well-being in our teams. But what does that look like day-to-day? What if we bring those two ideas together and focus on the human side to create safety to... read more

How to Future Proof Your Business to Survive & Profit from Radical Change An Interview with Jonathan Brill, author of Rogue Waves

Although we can’t predict the future, we can know more about the future than we may think. It takes new skills to view the big picture through a new frame. Asking better questions enables us to be both strategically conservative... read more

Transforming People and Leading Breakthrough Innovation: an Interview with Tirza Hollenhorst

The very skills and behaviors continuous innovation requires are not commonly taught in professional development circles. Building a bridge to shape our future necessitates developing “soft” skills that enable high performance — and that can be messy. Tirza Hollenhorst is... read more

Playing the Long Game in a Short-Term World: An Interview with Dorie Clark

In our fast-paced and uncertain world, it’s easy to be so consumed with what is happening today that we don’t make time to deliberately think about the long term. Like it or not, COVID-19 has forced all of us into... read more

Inclusion and Diversity of Thought are Prerequisites for Innovation

From Head Start through college, grew up in a “comfortable environment” in which most of the people he encountered looked like him. “I grew up in an environment where I had full support to be who I am,” he says.... read more

The Other Disruptor of 2020: COVID-19 Delivers Lessons on Future Proofing

In equipment finance circles, we’ve discussed digital disruption and the innovation imperative for a while. Disruption is one thing when it’s a deliberate innovation pursuit, but it can be devastating when unplanned. This year, COVID-19 disrupted us all in some... read more

Monitor Live+ Recap: Leading Through COVID-19 With Transparency, Empathy & Compassion

In times of crisis, it is so valuable to come together, see and hear each other and share perspectives on how we are adapting and, more importantly, share our vision for the future. On April 16, it was my honor... read more

Through a New Lens: Building a Diverse Business, an Interview with Kara Sammet, PH. D

As illustrated throughout the magazine this issue, Monitor is celebrating the women who work with and in the equipment finance industry. But for all of the advancement that’s occurred in the last few decades as more and more women have... read more

Through a New Lens

As illustrated throughout the magazine this issue, Monitor is celebrating the women who work with and in the equipment finance industry. But for all of the advancement that’s occurred in the last few decades as more and more women have... read more

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