Author Bio

Deborah Reuben

President of Reuben Creative

Posts by Deborah Reuben

Through a New Lens: Building a Diverse Business, an Interview with Kara Sammet, PH. D

As illustrated throughout the magazine this issue, Monitor is celebrating the women who work with and in the equipment finance industry. But for all of the advancement that’s occurred in the last few decades as more and more women have... read more

The Only Speed Fast Enough is Instant: Takeaways from the 2019 CEMC Fintech Innovation Summit

Innovative consumer buying experiences are driving heightened expectations for the B2B world. According to a 2019 survey of 8,000 business buyers worldwide, “84% of customers say the experience a company provides is as important as its products and services —... read more

“Vuja De” Thinking in Equipment Finance

University of Pennsylvania organizational psychology professor Adam Grant once said, “The hallmark of originality is rejecting the default and exploring whether a better option exists.” Consider the story of eyeglass company Warby Parker. As college students buried in debt and... read more

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