Don Cosenza, CLFP, is North Mill Equipment Finance’s chief marketing officer. He is responsible for leading the company’s sales and marketing efforts with a primary focus on devising and implementing its promotion and third-party distribution strategy. Leveraging his more than 25 years as a marketing leader, Cosenza manages all branding, social media, business development, broker and customer relations and product marketing initiatives for the company.
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article
As an equipment finance broker, you’re at the center of a triumvirate. Strategically you sit between the customer, dealer/manufacturer and funder. It’s incumbent upon you to ensure that communication between all parties is fluid and accurate. This is especially crucial... read more
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article
As the chief marketing officer for an equipment finance lender that generates volume solely through third-party referral agents, I’m often asked how to maximize approvals and closing rates. Brokers who tend to have higher customer satisfaction levels and repeat business... read more
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