Author Bio

Don Cosenza

Chief Marketing Officer of North Mill Equipment Finance

Don Cosenza, CLFP, is North Mill Equipment Finance’s chief marketing officer. He is responsible for leading the company’s sales and marketing efforts with a primary focus on devising and implementing its promotion and third-party distribution strategy. Leveraging his more than 25 years as a marketing leader, Cosenza manages all branding, social media, business development, broker and customer relations and product marketing initiatives for the company.

Posts by Don Cosenza

Broker Success: Looking at Borrowers Through the Eyes of Lenders By Don Cosenza, CLFP

As the chief marketing officer for an equipment finance lender that generates volume solely through third-party referral agents, I’m often asked how to maximize approvals and closing rates. Brokers who tend to have higher customer satisfaction levels and repeat business... read more

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