Melisa Carter, marketing director for The Alta Group, has enjoyed a 35-year career in the equipment finance industry, focusing on new market and product development, as well as strategic marketing in North America and abroad. Melisa provides counsel to Alta clients in each of the firm’s core practice areas. Her extensive knowledge of the equipment finance industry and proven ability to craft and implement effective market and product development strategies enables organizations to achieve strategic growth and profitability goals.
IT spending is surging in our industry, but with lowered expectations regarding transforming organization cost structures. Business executives now believe that broader business strategies must be key components of major initiative business cases. They have also discovered that the cost... read more