Mastering the Art and Science of Meaningful Marketing: How to Turn up Relevance So Customers Don’t Tune Out

“Can I ignore this?” Your customers — and all customers — ask some version of this question each time they see a marketing message. But don’t blame them. In a time when every inbox, mailbox and social media feed is... read more

Monitor 100 Executive Profiles: Part Two

Jody Green (CBI Equipment Finance): Customizing Every Deal In an interview with Nadine Bonner, Monitor’s senior editor, Jody Green confesses that he’s been president of Commerce Bank Equipment Finance for “about a minute,” before this interview! Which is almost true.... read more