APPROVE updated its platform to enable qualifying buyers to receive automated financing approvals in a matter of seconds. APPROVE’s API allows lenders that wish to participate to link to this automated technology. This new capability is the latest in a suite of features APPROVE has added to help equipment sellers find greater success across all sales channels.

Automated financing approvals give equipment buyers important information about their buying power at a crucial point in the sales process. The automated capability applies to micro-ticket sales of $25,000 and below, and to buyers who meet the credit standards for automated approvals among participating lenders in APPROVE’s lender network. Buyers receiving automated approvals may also receive approvals from competing lenders that are not connected to APPROVE’s automation API.

APPROVE backs up its tech-powered platform with a dedicated financial operations team, ensuring all applications get the attention and support they need.

“We are excited to help more equipment sellers access the power of tech-enabled financing, which is rapidly changing the equipment sales process,” Robert Preville, CEO of APPROVE, said. “Automated approvals can be a powerful way to empower equipment sellers to increase conversions and reduce online cart abandonment on smaller-ticket sales.”