Fulton Bank, a subsidiary of Fulton Financial, launched a diverse business banking program designed to meet the needs of minority, women, veteran and LGBTQ-owned businesses.

“This program advances our purpose to change lives for the better,” Curtis J. Myers, chairman, president and CEO of Fulton Financial, said. “We are committed to making financing and banking products more accessible to groups that, historically, have been underserved.”

The cornerstone of the program will be Fulton Bank’s diverse business advocates, bankers who have earned a special certification and can provide one-on-one mentorship, educational resources and custom solutions to meet the needs of diverse business owners.

Products and services available through the program include:

• Flexible approval criteria for loans and lines of credit
• Business banking product bundles
• Small Business Administration products
• Merchant services
• Payroll and cash management services

“We’re building on the work Fulton Bank has long done as a trusted advisor for our customers,” Joel Barnett, director of commercial affinity banking at Fulton Bank, said. “In addition to serving diverse businesses, we want to strengthen relationships with community organizations so we can connect diverse businesses with the network and resources they need to succeed.”