Gibraltar Business Capital launched its new equipment financing business, Gibraltar Equipment Finance, which will provide equipment loans and leases from $1 million to $20 million, focusing on growth, asset modernization and special situation opportunities. The company’s product offering will center on mission-critical machinery and equipment assets across diverse industries, including, manufacturing, distribution, transportation/logistics, healthcare, food and beverage, construction, telecommunications and technology-related sectors​.

Jeffry S. Pfeffer will lead Gibraltar Equipment Finance as president. Pfeffer will partner with Scott Winicour, CEO of Gibraltar Business Capital, and leverage Gibraltar’s overall platform to amplify the value offered to the market by Gibraltar Equipment Finance. Pfeffer has more than 35 years of credit, lending and equipment financing experience. He has co-founded, built and sold multiple middle-market equipment finance businesses, including American National Bank and Trust of Chicago Equipment Leasing and CapX Partners.

“The combination of Jeff’s depth of experience, our platform and the strong capital backing of our partners is a compelling product launch mix,” Winicour said. “We’re excited about our growth prospects and what this means for our ability to serve the market in more ways.”

“I am excited to combine my network with Gibraltar’s industry network and trusted brand to offer growth capital solutions to middle market companies in the U.S. and Canada,” Pfeffer said. “The Gibraltar platform now supports more middle market business needs with creative and flexible equipment financing solutions.”