GreatAmerica Financial Services recently hired strong industry talent into its connected technology division, led by Jonathan Fales, who will serve as vice president and general manager. Fales is a senior executive with more than 47 years of experience in the U.S., Europe and Asia, most recently serving as a divisional president. He is a former partner with The Alta Group and former executive with IBM Global Financing. Fales is a graduate of Vanderbilt University.

In addition to managing and growing its existing presence in the technology industry, GreatAmerica expects to expand offerings to include the value-added reseller (VAR) and national service provider markets.

“Bringing in this team to join and collaborate with our existing team gives us an instant lift of experience in serving the value-added reseller and national service provider markets, as well as increasing our OEM and expanded software market expertise,” Martin Golobic, CEO of GreatAmerica, said.

In addition to Fales, the GreatAmerica team welcomed:

• Taylor Coakley, vice president of sales, is a tenured sales executive with more than 10 years’ experience in the VAR technology space. Coakley holds a bachelor’s degree from Southwestern Assemblies of God University and is a graduate of STRIPES Leadership Program.
• Kirk Sipes, director of business development, is a senior executive with more than 35 years of experience in the IT channel. He spent more than 20 of those in business development roles. Sipes is a graduate of The University of Texas at Dallas business school.
• Cameron Sikes, director of business development. A graduate of Texas State University in finance, Sikes is a seasoned sales and business development leader with five years of experience in the VAR technology industry.
• Dustin Roberts, strategic technology analyst, has spent 20 years as a senior IT director with experience in AI cognitive services. In this time, he has designed and implemented many API integrations with companies like Apple, Cisco and CDW. He has successfully managed migrations of large data centers across the country with zero downtime. He is a graduate of Trinity Valley Community College.
• David Rieck, director of credit, is an accomplished hands-on financial professional with 20+ years of strategic and tactical financial expertise. Rieck holds an MBA from Oral Roberts University and a bachelor’s degree from the University of Wisconsin – Whitewater.
• Jon Anderson, account manager, has almost five years of experience in the equipment leasing industry. Anderson attended the University of Iowa.
• Robert Finch, account manager, brings three years of experience in the equipment leasing space. He holds a bachelor’s degree in finance from Illinois State University.

“When talking with Jonathan and his team, we saw immediate similarities in values and customer-focused philosophies. We’re certain they will fit culturally and are delighted to enhance the GreatAmerica team with their expertise. Their combined experience and deep understanding of the industry will benefit us all,” Golobic said.

“We’re truly excited to bring our experience in the technology channel to this strong and deep technology team,” Fales said. “The people and customer-oriented culture is a terrific fit for our group, and we look forward to joining the GreatAmerica team.”

The new team joins GreatAmerica August 30, 2024 and will play a pivotal role in moving into new markets while maintaining positive long-term relationships with existing customers.