LTi Technology Solutions, a provider of a lease and loan cloud platform to equipment finance companies, hired Jennifer Martin as chief product officer. Martin will lead LTi’s product teams as well as its client success team. In her role as CPO, Martin will be responsible for managing LTi’s investment in new product and technologies.

Martin previously worked for Key Equipment Finance for 28 years. She has held many roles over that time, including operations manager for various support/client service areas and originations teams, technology project manager, technology product owner and quality assurance manager. In 2019, she led the team that implemented LTi’s ASPIRE platform and was a lead on the team that upgraded Key Equipment Finance’s end-to-end technology stack.

Most recently, Martin was part of the Key Equipment Finance senior leadership team and was responsible for the execution of the company’s technology roadmap, aligning technology tools with the needs of Key Equipment Finance’s clients and employees. Additionally, Martin led a sales enablement team that enabled Key Equipment Finance’s growth success through data driven strategic modeling, problem solving, the marketing of Key’s capabilities and the implementation of technology tools.

Martin is also a founding member of the Equipment Leasing and Finance Association’s Women’s Council, immediate past chair for the ELFA’s Operations and Technology Committee, a member of Monitor’s editorial board and part of the ELFA’s Innovation Advisory Council.

“We are very excited to have Jen join our team at LTi,” Jeff Van Slyke, president and CEO of LTi Technology Solutions, said. “Jen has proven to be an exceptional leader with a keen understanding of the equipment finance space, a passion for mentoring and a proven track record of driving positive outcomes in her various roles over time. Jen’s proven leadership coupled with the talented team we have in place at LTi will undoubtedly result in LTi advancing our ability to effectively partner with our customers by developing innovative solutions to our customers’ most important problems.”

“I am thrilled to join the LTi family as chief product officer and contribute my passion for innovation as well as my dedication to delivering exceptional products and service,” Martin said. “As a former LTi client, I’ve enjoyed years of great partnership, from a highly successful implementation project to supporting and growing within the product. The combination of LTi’s very talented team and the capabilities that ASPIRE offers to our industry have me excited to help with their strategic growth plans moving forward.”