Northteq, a provider of Salesforce loan origination solutions, supported the launch of ElmBlue Capital, an emerging lender in the equipment finance market. Co-founded by industry veterans Greg Bourdon, Paul Reny and Jake Broom, ElmBlue Capital is leveraging Northteq’s Aurora platform to streamline operations and deliver an automated digital lending experience to its customers and vendors.

“We knew we wanted the power and flexibility of Salesforce, and Northteq’s Aurora platform was the perfect match to quickly operationalize our vision,” Greg Bourdon, co-founder of ElmBlue Capital, said. “Aurora allowed us to select the features we need now while laying a solid foundation for our future operations to grow.”

The integration of Aurora is a central component of ElmBlue’s business strategy, providing the scalability and flexibility critical to compete in the rapidly evolving equipment finance industry. Aurora’s automation and seamless third-party integrations provide real-time data access for vendors, streamlining processes while enhancing transparency and speed in operations.

“We are placing an emphasis on providing resources and financial tools for our partners that expand beyond the scope of what currently exists in the equipment finance space today,” Paul Reny, co-founder of ElmBlue, said. “Our focus on automating our workflows and leveraging technology from the onset will ensure our level of service remains consistently high, regardless of capacity or market conditions.”

“Partnering with Northteq has been instrumental in actualizing our vision for ElmBlue,” Jake Broom, co-founder of ElmBlue, said. “Our strategic emphasis on establishing a scalable and efficient operation from inception has positioned us for sustained success in the long run.”