TIAA Bank to Return to EverBank Brand Name

TIAA Bank announced that it will become EverBank, returning to its previous brand name, as the bank transitions to new ownership.

As part of change in the bank’s name and brand, TIAA Bank Field, home to the NFL’s Jacksonville Jaguars, will be renamed EverBank Stadium. The name change will take place in advance of the Jaguars’ first home game this year on Sept. 17.

“The EverBank brand has always represented forward-looking optimism, confidence and trust,” Steve Fischer, president and CEO of TIAA Bank/EverBank, said. “Our new bank, under a new brand and the EverBank name, embraces that legacy of unmatched service and high-value products that enable our clients to reach their own definition of success.”

Last November, TIAA announced plans to sell TIAA Bank to private investors with experience in financial services. The transaction will enable the bank to chart an independent future under new ownership as TIAA renews its long-term strategic focus on its core retirement, wealth-management and asset-management businesses. TIAA will retain a minority stake in the bank and remain an ongoing business partner of the bank.

The bank sale transaction is expected to close later this summer. TIAA Bank will become EverBank when the transaction is completed. The name change will have no impact on bank client accounts or TIAA retirement accounts.

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