2026 Culture Honoree

BEST COMPANIES

IN EQUIPMENT FINANCE

Channel Logo Horizontal Slogan at 350
Fostering Success Through Collaboration and a People-First Community

Channel 5a60fb0f bbc8 48d2 83ff 79d654ef53ac 1 1At Channel, culture is defined by a powerful belief: success is only possible when the team wins together. Rather than viewing culture as a static set of rules, the organization sees it as a shared commitment shaped by people who value building strong relationships and doing the right thing. By fostering a “people-first” atmosphere where every individual feels valued and supported, Channel has created a community where employees are genuinely motivated to show up, grow and contribute to something larger than themselves.

This dedication is reinforced through an active investment in professional development. Channel provides its team with the tools and confidence to take on growth opportunities such as the CLFP designation, DiSC training, STRIPES Leadership Program and Leadership Masterclass cohorts. Communication remains a cornerstone of this culture; an open-door policy provides all team members with direct access to leadership, while regular town halls and “Clarity Chats” ensure transparency and celebrate both major wins and small milestones.

The physical workspace is intentionally designed to mirror this collaborative spirit. Areas like Channel Hall and The MMIX lounge serve as hubs for connection, stocked with refreshments, snacks and games to make relationship-building a natural part of the day. The dedicated “Fun Committee” enriches the environment with Friday catered lunches and office activities like donut bingo, bake-offs and cornhole tournaments. The team also frequently unites outside the office for volunteer events like Feed My Starving Children.

At Channel, the company’s culture directly influences its business impact. Since 2009, Channel has funded over $3.25 billion to more than 34,000 businesses. “A strong culture comes from knowing we win and lose together,” Adam Peterson, CEO, says. “Every department matters, whether it’s sales, credit, funding, accounting, IT, data analytics, etc., and every individual plays a vital part in our overall success. By focusing on common goals, we deliver more than great results. We build an organization our people are proud to be part of.”

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