For Edward K. Gross, shareholder at Vedder Price, delivering an exceptional client experience means being a trusted resource at every stage of a client’s business journey. “Not just for big deals,” Gross explains, “but also when they need practical solutions for complex legal or transactional issues, an industry perspective or want to brainstorm an idea or just talk.”

Gross builds strong client relationships by mastering the law’s nuances, recognizing the fundamental transactional goals of all involved parties and pursuing creative, mutually beneficial solutions. By remaining consistently reliable, prompt and insightful, Gross establishes long-term partnerships rooted in trust.

Gross measures success beyond immediate feedback, looking at repeat engagements, decades-long relationships and referrals from peers as definitive signs of client satisfaction and enduring loyalty.