Erin Brown, divisional assistant vice president of marketing at Great American Insurance Group, has led her team in shaping a more modern, unified brand that pushes the industry to think differently about insurance. Rather than treating marketing as an afterthought or a box to check, Brown has helped translate complex offerings into clear, compelling narratives that position insurance as a strategic growth lever.

“Brands don’t stand out by trying to be everything to everyone,” Brown says. “They stand out by knowing exactly the value they bring and showing up consistently that way in every interaction.”

Brown treats thought leadership as a way to move the conversation forward, intentionally investing in sharing ideas through NEFA, Monitor, ELFA and other industry channels. She believes credibility comes from consistently showing up with something meaningful to say.