Jesse Johnson, founder and president of Consult Disrupt, has built a brand around practical value, trust and relationships. Through Consult Disrupt, Fireside Chats with Jesse and Equipment Finance Cares, he has created platforms that share ideas, highlight leaders, and bring visibility to the people and companies shaping the future of equipment finance. His approach is rooted in removing friction, aligning people, processes and technology and moving important priorities forward.

“An industry voice stands out when it is built on trust, consistency and service to others. The strongest brands create meaningful conversations, bring people together, share practical perspective and show up before they need anything in return,” Johnson says.

For Johnson, thought leadership is about curiosity, generosity and helping the industry get better.