For Joey Enevoldsen, authentic leadership starts with openness: “Culture is built on trust — being honest and open with your team, even when it’s uncomfortable, is what lets people actually invest in the company and each other.” As CEO, Enevoldsen has shaped JDR’s culture by overhauling performance reviews, establishing career paths and connecting individual goals to organizational success, all grounded in relationship building — with JDR’s team and clients, who become part of the JDR family.

To maintain strong engagement across a remote workforce, Enevoldsen prioritizes growth, supporting certifications like the CLFP, industry events and volunteering. Monthly staff meetings celebrate client praise and peer recognition alongside team games. By viewing culture as a leadership responsibility, not an HR duty, Enevoldsen fosters an environment where employees feel valued and empowered to thrive.