Justine Cook, Director of Operations for First Citizens Bank Equipment Finance Business, is an operational optimizer who believes innovation starts with listening to the people closest to the work. She led a breakthrough initiative to automate collateral management processes using robotics, which reduced processing time of title package preparation from three days to immediate readiness. This change enables associates to focus on customer engagement rather than repetitive, manual tasks and minimizes errors, freeing up capacity for higher-value activities.
Cook’s leadership blends curiosity with a customer-focused mentality, fostering collaboration and inspiring her team to seek ideas with measurable impact. Cook is a graduate of the STRIPES Leadership Program.
