Katie Mullin, vice president of marketing and communications at Mitsubishi HC Capital America, played a key role in one of the industry’s largest brand transformations. She helped lead the rebrand of Hitachi Capital America and, later, the 2023 integration of Mitsubishi HC Capital America, Mitsubishi HC Capital (U.S.A.) and ENGS Commercial Finance under a single, unified brand.

“Promoting a brand isn’t about being the loudest,” Mullin says. “It’s about being consistent. When people recognize your expertise, trust your perspective and know what you stand for, that’s what creates lasting credibility and relationships.”

Mullin believes the best content comes from the people closest to the business. A key part of her role is helping leaders establish themselves as trusted experts through media relations, speaking opportunities and thought leadership content that engages the audiences that matter the most.