Keara Piekanski, vice president of marketing and communications at Oakmont Capital Services, has spent eight years transforming the company’s marketing from a support function into a strategic business driver. Online reviews grew from fewer than 10 to nearly 450, and LinkedIn followers rose from just 87 to more than 2,400 over that period.

“Marketing is a constant, not an afterthought,” Piekanski says. “The strongest brands aren’t built through a single campaign; they’re built through countless moments of consistency.”

Piekanski built that consistency on a foundation of Oakmont’s mission, vision and values, delivering a seamless brand experience across every touchpoint from the website to trade shows. She’s equally proud of doubling the size of her marketing team, believing a strong brand is only sustainable when you invest in the people behind it.