Chief Marketing Officer
Channel
Kristi Schon, Chief Marketing Officer at Channel, elevates her company’s profile and the industry by pairing disciplined brand strategy with active association leadership. She adapts large brand practices to equipment finance, defines a differentiated position, builds a messaging framework tied to partner values and enforces standards that align every touchpoint. She advances thought leadership through NEFA and ELFA service, ELFF advising, AACFB speaking and Campus-to-Careers support, while championing collaboration and supporting emerging professionals.
“A brand stands out when its promise is distinctive, deliverable, aligned with customers’ values and reinforced consistently to build trust and lasting relevance. An industry voice rises above when it offers fresh perspectives, stays ahead of the curve and shares knowledge openly to strengthen the community,” Schon says. The outcome is measurable impact, a shifted market perception and lasting resonance.
