Regions Bank has earned the highest customer satisfaction rating among traditional banks in the 2025 American Customer Satisfaction Index (ACSI®) Finance and Insurance Study, the company announced Thursday.
Regions received a score of 83 on the ACSI’s 100-point scale, placing it three points above the national average for traditional banks. The ACSI measures satisfaction based on direct customer feedback across a range of categories, including mobile app quality, website satisfaction, branch service speed, call center experience, and ease of managing accounts.
“Customer satisfaction is built into everything we do, and we are particularly proud of this top ACSI ranking because it is based directly on the voice of the customer,” said John Turner, chairman, president and CEO of Regions Financial Corporation.
The survey gathered responses from a random sample of banking customers between January and December 2024. The ACSI has been a national benchmark since 1994 and spans nearly 40 industries and 400 companies.
Regions serves markets across the South, Midwest and Texas, with a presence in cities like Atlanta, Nashville, Houston, and Dallas, as well as strongholds such as Birmingham, Memphis and Mobile. The bank operates about 1,250 branches and more than 2,000 ATMs.
“This recognition reinforces the results of our relationship-based approach to banking,” said Kristin Julbert, head of customer insights, strategy and execution. “We will never stop focusing on refining and enhancing the customer experience.”
