Rush Enterprises, which operates the largest network of commercial vehicle dealerships in North America, announced that Jody Pollard will take over the role of chief operating officer from Jason Wilder who has left the company.
Wilder joined Rush Enterprises in November 2006 as general manager of the Atlanta medium-duty location. He later served as regional general manager and senior vice president of International Dealerships before becoming chief operating officer in November 2024.
“Jason has been commuting from his home in Atlanta to the Company’s headquarters in Texas for the past several years, which has been demanding on him and his family,” said W.M. “Rusty” Rush, chairman, chief executive officer and president of Rush Enterprises. “We respect his decision and are grateful for his leadership and many contributions to the company’s operations and success during a period of significant growth, transformation and recent challenging market conditions.”
While Pollard is transitioning into this role, he will work closely with Rush and Michael McRoberts, senior advisor to the company and member of the board of directors. McRoberts served as chief operating officer of the company from 2016 to 2024.
Pollard previously served as senior vice president – Truck Sales and Aftermarket Sales from March 2021 until his recent promotion to chief operating officer and was senior vice president of operations from 2017 to 2021. Pollard also has significant experience in dealership roles where he was regional general manager of the company’s North Texas and Oklahoma Region for six years and also served in a variety of other dealership management roles, including body shop manager, service manager, regional outside sales manager, regional service manager and general manager, supervising over 19 different Rush Enterprises locations from 1999 to 2017. Pollard has a Bachelor of Science degree in Agricultural Leadership & Development from Texas A&M University.
“Jody’s diverse and extensive experience in leading both the operations and sales areas of our business, and his knowledge of the Company and our industry put him in a unique position to take on this new role. I have worked with Jody for many years, and I am confident that his leadership skills and commitment to the Company’s values will serve him well as Chief Operating Officer,” Rush added. “We are also pleased to have Mike’s expertise and support during this transition. Our organization and business remain strong, and we are confident in our leadership team and strategic direction going forward.”
