Equify Financial, an independent commercial finance company serving equipment-driven businesses, launched Equify’s application-only financing program for use by heavy equipment dealers. This program is a streamlined financing solution built to help equipment dealers close deals faster and give qualified buyers a practical alternative and complement to traditional financing.
Designed for the pace of heavy equipment sales, the dealer financing program supports transactions up to $750,000 for new and used equipment, with same-day credit decisions and same-day funding available. The program reduces unnecessary friction, shortens the path to “approved,” and helps dealers keep buyers moving from quote to equipment on the job.
“Timing matters in equipment,” Pat Hoiby, CEO of Equify Financial, said. “When a buyer is ready, the financing should be ready too. Our dealer financing program is built to deliver faster answers and a cleaner path to funding, especially for operators who need additional options beyond existing lending channels.”
Equify’s Dealer Financing Program is structured to support speed while maintaining disciplined credit standards.
“As we expand our dealer network, this next phase delivers clarity and certainty for dealers and customers at the point of sale,” Ritzon Fernandez, senior vice president of sales at Equify Financial, said.

