Alliance Funding Group (AFG), a privately held equipment finance company, appointed Jim Denning as senior vice president and head of vendor finance services (VFS), a newly established division. Denning will lead the development and national expansion of the platform.
Denning brings more than 40 years of experience in equipment finance and banking, with prior leadership roles at Midland States Bank, Scottrade Bank, TCF Equipment Finance and Banco Popular. His background includes building and scaling vendor finance platforms, developing national sales strategies and supporting OEM, dealer and distributor relationships across multiple industries.
“Jim brings deep experience in building vendor programs and leading high performing teams,” Brij Patel, founder and CEO of AFG, said. “The launch of vendor finance services is a strategic priority for AFG, and his leadership will be instrumental as we expand our capabilities and presence in the vendor channel.”
The VFS division is designed to provide a comprehensive financing solution for manufacturers, dealers and distributors, with programs integrated directly at the point of sale. The platform will support a wide range of transaction sizes and credit profiles.
“Alliance Funding Group has built a strong foundation as a direct lender with the ability to structure transactions that fall outside traditional bank parameters,” Denning said. “The opportunity to build a vendor focused platform on that foundation is compelling. Our goal is to deliver a consistent, reliable financing solution that supports our partners’ sales processes and customers’ needs.”
