ElmBlue Equipment Finance added four senior leaders across platform strategy, sales and operations enablement, portfolio servicing and finance, deepening the company’s executive bench as it scales toward becoming a premier independent equipment finance platform.
The appointments include:
- Scott Keenan as head of platform
- Britni Lovlien as director of sales and operations enablement
- Troy Neff as controller
- Alex Seebaugh as vice president of portfolio servicing
Together, these leaders bring decades of experience spanning fintech innovation, operational transformation, portfolio management, regulatory finance, customer experience and scalable platform development.
“ElmBlue is intentionally building a leadership team with deep expertise across every critical function of the business,” Jake Broom, CEO of ElmBlue Equipment Finance, said. “These hires reflect our commitment to building a durable, high-performing platform capable of delivering exceptional service, disciplined growth and long-term value for our customers and partners.”
Keenan will lead ElmBlue’s platform strategy and technology innovation, with a focus on creating seamless customer and operational experiences across the organization. Keenan brings significant fintech and equipment finance expertise from leadership roles at Customers Commercial Finance, Direct Capital and CIT, where he drove award-winning digital lending and product innovation initiatives at scale.
Throughout his career, Keenan has led large-scale platform transformations, AI adoption and digital workflow modernization efforts that improved operational efficiency while enabling scalable growth. His background spans product strategy, agile delivery, risk-aligned platform development and cross-functional leadership.
Lovlien brings more than a decade of leadership experience in equipment finance sales management, rep development and operational execution. Prior to ElmBlue, Lovlien held multiple leadership roles at First Citizens Bank, including vice president and sales manager within equipment finance.
Lovlien will focus on scaling originations capacity — building the training infrastructure, workflows and cross-functional alignment needed to grow ElmBlue’s sales force efficiently and sustainably. Her background combines hands-on rep development, process improvement and customer-focused execution in fast-paced equipment finance environments. She was recognized as one of Monitor’s “40 Under 40” NextGen Leaders in equipment finance.
Neff brings more than two decades of senior accounting, regulatory reporting and financial management experience from TD Bank, Piscataqua Savings Bank and several municipal and consulting organizations.
Over the course of his career, Neff has led large-scale financial system implementations, managed complex regulatory reporting initiatives and overseen financial operations within highly regulated institutions. His expertise in financial controls, governance, and operational finance will support ElmBlue’s institutional growth as the company continues to scale.
Seebaugh brings extensive experience in collections management, portfolio performance optimization and customer servicing operations. Prior to ElmBlue, Seebaugh held leadership positions at 360 Equipment Finance, First Citizens Bank and CIT.
Seebaugh has built a reputation for improving portfolio performance while maintaining strong customer relationships through disciplined servicing strategies and operational excellence. His experience spans collections, legal and recovery management, end-of-lease operations and team development. He was also recognized as one of Monitor’s “40 Under 40” NextGen Leaders in equipment finance.
