Alliance Equipment Finance (AEF) appointed Troy Roach as managing director, sponsor coverage. In this role, Roach leads AEF’s private equity sponsor coverage efforts, further strengthening the firm’s platform supporting sponsors and their portfolio companies.
Roach brings more than a decade of experience advising private equity firms and management teams, with deep expertise structuring customized equipment finance solutions across industries and transaction types.
“I’m excited to join Alliance Equipment Finance and collaborate with a talented team that shares a sponsor-first mindset. Alliance’s platform, culture, and commitment to tailored capital solutions make it an ideal fit as I continue building long-term relationships within the private equity community,” Roach said.
Prior to joining AEF, Roach served as senior vice president at 36th Street Capital, where he led sponsor focused origination initiatives. He previously spent more than eight years at Wingspire Equipment Finance in senior sponsor coverage roles, building long standing relationships within the private equity community.
“Troy is a terrific addition to the AEF team. His equipment finance industry experience combined with his deep engagement with private equity sponsors and their portfolio companies will expand our access to this important market,” Ryan Elsass, managing director and chief revenue officer of AEF, said. “Troy will bring AEF’s deep product and industry knowledge coupled with our timely and consistent approach to the unique needs of the PE market.”
