Amur Equipment Finance launched Deal Sense, an AI capability that turns a credit application into insight in minutes. Deal Sense is designed to be the first look in equipment finance, delivering Amur’s partners a complete read on each opportunity and the power to deliver seamless outcomes for their customers.
With Deal Sense, Amur’s partners no longer have to spend time preparing transaction summaries or comparison-shopping lender RACs. It is the partner-facing edge of Amur’s suite of AI solutions across its platform. Upon app submission through Amur’s Partner Access Workspace, each qualifying partner will receive a Deal Sense read at intake. From there, the partner will be able to price the transaction on the spot through Deal Shop and track every deal through funding in Deal Dash.
“Our partners have been raving about several of our recent product launches, but I know they are going to love Deal Sense,” Todd Wainwright, senior vice president, head of commerce and strategic partnerships at Amur, said. “It is an amazing tool and will drive more productive conversations and better results, even if not with Amur.”
Deal Sense wraps up guarantor and business credit strength including trade lines, comparable debt, a high-level bank review when available, and customer and equipment summaries into one crisp package. It also provides directional guidance on fit within Amur’s financing programs.
“Innovation is most exciting when technology is married with a real market need,” Jeremy Gillam, senior vice president, head of technology at Amur, said. “Amur has been in equipment finance for 30 years, so we have a clear sense of what the customer wants and the value chain that produces it. This gives us the ability to build something that really adds value, reducing friction and delivering a more seamless customer and partner journey at scale.”
