2024 Monitor Top Women in Equipment Finance: Alice Rehm, Marketing and Customer Success Specialist, Leasepath

by Monitor Staff Nov/Dec 2024
“Don’t let limiting beliefs box you in. If you have skills that can benefit your team or customers, use them. Create the role you want, make the impact you envision and act accordingly. Your potential and ability to lead isn’t limited by a role — it’s defined by your drive."
Alice Rehm
Marketing
and Customer Success Specialist,
Leasepath

Alice Rehm’s rise within the equipment finance industry is nothing short of remarkable, thanks to her unique background and diverse skill set. Transitioning from a 12-year career as a middle school teacher to becoming a leader at Leasepath, Rehm exemplifies how non-traditional experiences can fuel success in even the most specialized industries.

Rehm’s entry into the industry was unconventional, but her background in education equipped her with invaluable tools. Her years in the classroom sharpened her communication abilities, honed her capacity to simplify complex ideas and nurtured a natural talent for leadership. These skills have proven indispensable as she navigates the demands of marketing, customer success and industry collaboration at Leasepath.

“Alice has quickly made her mark at Leasepath, excelling as a versatile problem-solver who cuts through complexity to deliver results,” Jeffrey Bilbrey, CEO of Leasepath, says. “Her diverse experience enables her to manage marketing initiatives with precision, ensuring consistent messaging across all channels. With her sharp intellect, team-first attitude and boundless energy, Alice is a true asset to our team.”

Prior to joining Leasepath, Rehm had already demonstrated her capacity for leadership and innovation at a software-as-a-service company in Austin, where she built a learning and development department from scratch. Her ability to onboard and train diverse teams, coupled with her knack for designing learning sessions for senior executives, provided the perfect foundation for her role at Leasepath. Initially brought on as a contractor to create a customer resource library, Rehm’s talents were quickly recognized, and she rapidly ascended to a key leadership position in marketing. Within just a year, Rehm not only absorbed the intricacies of equipment finance but also became fluent in its language, enabling her to communicate seamlessly with internal teams and external partners alike.

One of Rehm’s most notable achievements is her impact on Leasepath’s marketing and customer success strategies. Her outsider perspective, grounded in fresh ideas and innovative thinking, has helped the company cut through industry noise and zero in on delivering real solutions. Whether enhancing release notes, maintaining consistent messaging across products or leading customer success webinars, Rehm’s work has strengthened Leasepath’s communication with its clients and bolstered the company’s brand.

“Alice drives and inspires action, becoming a pillar for our growing company,” Sean Scampton, senior director of sales at Leasepath, says. “In just a year, she has transformed from a green consultant to leading our marketing efforts for revolutionary technology. Her creativity, energy and leadership have strengthened our brand and led to great solutions that have impacted both our customers and team.”

Rehm’s strengths go beyond marketing and customer engagement. Her collaborative nature has enabled her to break down silos within the company, fostering teamwork across departments. This spirit of collaboration, combined with her drive for continuous learning, positions Rehm as a key influencer in shaping Leasepath’s product roadmap. She ensures that the company remains attuned to both market needs and customer demands, driving the success of Leasepath’s innovative technology in the equipment finance space.

Driven by a passion for connection and a focus on building relationships, Rehm stands out not only for her results, but for her approach to growth and success. Her commitment to fostering inclusion, mentoring colleagues and leaving every environment better than she found it has cemented her status as a leader. She may not come from a traditional finance background, but Rehm’s human-centered perspective brings immense value, making her an undeniable force in the equipment finance industry. •

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